Anytime I walk out of a drugstore or grocery store with a makeup purchase in hand, I give myself a giant pat on the back. I could have gone to a fancy department store to try the latest prestige products, but instead I went the fiscally responsible route and shopped the drugstore dupes instead. After all, drugstore makeup is certainly the cheaper option of the two—or is it?
One Redditor points out that isn’t always the case.
In a thread on subreddit r/MakeupAddiction, Reddit user u/beautifulwoman raises the point that the price per unit of volume or weight should be taken into account when comparing which is the cheaper option.
When looking for a less expensive dupe for her favorite highlighter Becca Shimmering Skin Perfector Liquid Highlighter, the Redditor came across NYX Cosmetics Away We Glow Highlighter. But once she looked further into the prices of both, what she discovered was the dupe actually offered less product for the money. Take a look at her calculations:
“Nyx Away We Glow (7 USD for 6.5 mL) = 1.08 USD per mL
Becca Shimmering Skin Perfector liquid (19 USD for 20 mL) = 0.95 USD per mL“
At first glance, the NYX product might seem cheaper due to the $ 7 price tag compared to the Becca product at $ 19, but if you consider the amount of product you get for the money, the prestige option is the better way to go in this instance. This sounds pretty obvious, but I’ll admit, I, for one, have never tried these calculations before buying. Have you?!
Of course, as some Redditors mentioned in the comments, this is only beneficial for those who finish products before they expire. Because, if you don’t wear makeup that often, the drugstore option in this case would be the better choice. On another note, if you’re someone who just can’t part with pricey products and need some justification for your expensive taste, now you have it.
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